What Is a Health Score?
A health score is a 0-100 rating that predicts how likely a customer is to churn. Cuoral calculates this automatically for every customer.
70-100
Healthy
Low churn risk
40-69
At Risk
Needs attention
0-39
High Risk
Urgent action needed
How It's Calculated
Cuoral analyzes behavior across 5 key areas:
Product Usage
30%Login frequency, session time, feature usage
Engagement
25%Email/WhatsApp opens, survey responses
Support Quality
20%Ticket sentiment, resolution speed
Payment Health
15%Payment failures, billing issues
Business Value
10%Goals achieved, referrals, upgrades
Continuous Learning
The scoring model learns from your actual churn patterns and adjusts weights over time. After 90 days, accuracy typically reaches 85%+.
Common Questions
How often do scores update?
Real-time. Updates happen instantly when customers interact with your product.
Can I customize the scoring?
Yes, on Enterprise plans you can adjust weights and add custom signals.